![]() Wait three business days to see if the platform removes the review and then respond to the review publicly, so people considering your business will recognize them as fake. Report them to the platform and request their removal. When you recognize a fake review, there are two steps to take: The more reliable your reviews are, the more potential customers will trust your company.Īssuming you are not generating your own fake reviews, here is how to recognize and remove fake reviews posted by competitors, trolls, disgruntled ex-customers, and so on. According to a recent study, almost 39% of consumers trust online reviews less than they did five years ago. People are increasingly aware of how easy it is for companies to pay for fake reviews, and they’re becoming more suspicious. Loss of consumer trust - In the long run, consumer trust is the biggest reason not to game the system. Yet as hard as platforms work to keep fake reviews away, fraudsters continue to outsmart algorithms and get them posted. The widely held belief is that Google penalizes these listings, ranking them lower in local searches. Impacts on ranking - Marketers have noticed patterns suggesting Google’s algorithm flags unusual review behaviors, from a suspicious volume of posts in a short time to poor content diversity. However, there are still consequences, these include: These kinds of zero-tolerance practices aren’t universal - Google and Facebook, for example, do not have similar policies. Stop the business from advertising on its platform. Monitor the listing for additional fake reviews. If a company gets caught posting fake Yelp reviews, the platform might: Customers may lie about or inflate a negative experience to guilt the company into offering them a freebie or refund.ĭifferent review sites - Google, Facebook, Yelp, TripAdvisor, and so on - all approach fraud detection and response differently. There’s nothing wrong with this practice, but some people take advantage of it. Exaggerated Complaints - Many companies offer refunds or incentives when someone reports a bad experience as a way of making it right.These often feature blatantly false claims - for example, “There were rats in the kitchen." Retaliatory Reviews - Ex-employees and rejected job candidates sometimes create fake reviews to get back at a company.As the importance of reviews has increased, vendors have popped up around the globe to sell positive and negative reviews to businesses. Review “Sellers” - Someone will always find a way to profit from what’s valuable.They create fake profiles and write either positive reviews for themselves or negative reviews for their competitors. Self-Reviews - Some business owners generate fake reviews to make their companies look better.Others are false negatives, bought by competitors or posted by disgruntled customers and ex-employees. Some fake reviews are false positives, created and posted by the business.
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